Creativity and innovation are essential for any organisation wanting to thrive in the current competitive and ever-changing market.
But how can you create such a culture within your teams?
Well, using your coaching skills is a great place to start for all the following reasons:
First and foremost, you will encourage diversity...diversity of experience, background and thinking. Diversity is one of the key drivers for creativity and innovation, because it brings different perspectives, and skills to the discussion. When an issue presents itself, giving people the opportunity to figure out how best to deal with it creates an environment where collaboration and learning are valued.
This in turn gives autonomy. Autonomy is the freedom to choose how to do your work, and it can boost motivation, satisfaction, and creativity. Setting clear boundaries and expectations is important, but letting your team decide how to achieve a particular outcome, allows them to experiment with different approaches, tools, and methods. Just make sure to support their decisions over stepping in and giving them your answer – this is not using your coaching skills!
The more autonomy people have, the more challenging and stretching their work becomes and this breeds creativity and innovation. Challenging your team with meaningful and stimulating tasks require them to think differently and will probably lead to novel solutions.
By asking what resources and support they need, you are offering your support without micromanaging or interfering with their process…use your coaching skills to agree the goal and give them the space to think through how they might achieve it.
And then, recognize and reward the teams’ efforts, not just their results. Give them clear, specific and timely feedback, praise them publicly (if that’s what they like), and offer them incentives such as bonuses, or learning opportunities or just lunch!
And finally, role model all of the above – in other words, be seen to be doing the same things. Show you value creativity and innovation by being open to new ideas, taking risks, and learning from failures. Share your own creative process and challenges and celebrate your successes and those of others.
In the words of Albert Einstein, “Creativity is intelligence having fun” and when we let go of the need to control, a key coaching skill, innovation inevitably happens.